Using online tracking and analytics in health marketing is what allows for personalized and seamless digital experiences. While the effect of personalized experiences empowers the consumers to self-advocate and direct their health journey, it’s equally important that their Personal Health Information (PHI) remains private and secure in the process.

Phase2 has packaged the best options to balance privacy and security with the consumer expectation of personalized and tailored digital experiences. How it works. 

Employee attraction and retention has become a critical challenge in the health & wellness industry. Whether it be nurse retention, pharmaceutical sales, or health insurance benefit administration, applicants and even long-term employees are often mismatched with their organizations and systems, culturally or in competency sets. 

Phase2 recommends creating a “candidate front door” that streamlines and clarifies the employer and employee experience. Through pre-answering baseline questions around location, education, and values, applicants are directed to a curated space tailored for them, including the best ways to “get started.” As a result, health companies are able to capture more warm and qualified candidates by creating a white glove application experience. 

It’s no longer enough to invest mightily in an effective, beautiful, progressive digital experience. Today, the hurdle for many health organizations is getting target audiences to be aware of and loyally use that product intended to empower, educate, and improve outcomes. Through personalized marketing, a data-backed product perfomance plan, and action-oriented customer journeys, organizations are now able to create true engagement and participation on their valuable platforms.

Phase2 doesn’t stop at the build and launch of digital products; we ensure that clients have the right tools, insight, and campaigns to ensure the product reaches intended audiences and drives the business forward.