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Content Management Systems

Content Management Systems

Owning the Digital Experience Providing the freedom and flexibility to create and publish

At Phase2, we don’t make websites. We build digital platforms to empower our clients to manage all of their content with little effort. From marketing information to product data, from digital media assets to print publications, a robust content management system (CMS) should handle it all. By integrating with external digital asset management systems (DAMs), identity management systems, and product information management systems (PIMs), a content platform should coexist with all organization’s information infrastructure systems and services.

We love design systems and reusable web components. We want our clients to maximize their investment in branding guidelines and flexibility of content curation. To make this happen, we leverage our experience with the latest tools in editorial design. In addition to managing content presentation, we make it easy to share and syndicate content using APIs, feeds, and CRM integrations.

It’s not enough to simply create content. Editors need to be able to create and edit content quickly. Content may require fact-checking and approvals via an editorial workflow process. Within a CMS, menus and content lists are updated automatically as soon as new content is published, reducing the need to curate these site elements manually.

From filling out forms and using high-fidelity WYSIWYG editors, copywriters can easily and quickly write new content or import from external sources. Layout editors can set the appearance of a page and promptly build entire sections of content with a combination of flexibility and brand-aware governance. A CMS can also share content with other consumers, making a content management system a fully integrated piece of the digital enterprise ecosystem.

Phase2’s expertise in CMS implementation is unparalleled with more than 20 years of successful delivery for some of the world’s most influential organizations.

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