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Insights

Our team is constantly drawing insights from our daily work and the world around us. Explore our library to peek into our culture, discover tips & tricks for solving technical challenges, or to revisit some of our latest podcasts, speaking opportunities, and events.

Martech includes software and tools that assist in achieving marketing goals. CRM, Analytics Enhancement, Content Marketing, Customer Data Platforms, SEO, Marketing Automation, and a host of other categories of technology are part of the martech landscape.
Digital Strategy
Phase2’s social impact program Tech Unites Us, is a way for us to fulfill our strong belief that technology can solve problems and be a positive force for humanity. We fervently seek to create opportunities for all individuals to improve themselves.
Tech Unites Us
Transformational digital experience is a fast moving target. With an amazing roster of clients to serve, innovation activities can sometimes take a back seat. Phase2 has come to realize that many of our major innovations wind up coming from cross-disciplinary teams.
Innovation
2020 was a pivotal point for most organizations, forcing digital acceleration. In the manufacturing and distribution world, it forced organizations to assess their digital landscape and adapt: moving in-store/catalog purchases to online channels.
Digital Strategy
Your technology is often not included in the same conversations as strategy and goal setting. Technology usually comes later, or not until someone tries to execute a strategy and realizes how difficult it will be with available compatible technologies.
Strategic Planning
Salesforce’s cloud based CRM features many advanced tools that are accessible to administrators. Process Builder is one of these tools and allows an admin to build business rules that react to the creation and editing of records.
Digital Strategy
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