Insights

While self-service is critical, the path to achieving it and what it should look like for your organization are not always easy to uncover. But the theme is clear: the future is about providing care on demand, when and where patients need it.

With a new year comes new resolutions and ideas. There’s an air of possibility that can be invigorating and inspiring. As brand creatives, this is the perfect time to assess our brands. It’s important to employ data and strategy — to know, not just feel, what is right.

We must find the strength to be in contribution — to give of ourselves to those who have less, and to help the communities of which we’re a part to survive this storm. It’s by tapping into this generosity that we discover our true resilience — as individuals and as organizations.

The changes to business and everyday life wrought by COVID-19 and the subsequent economic downturn, should be accelerating digital transformation for every organization on the planet. While I have certainly read journal articles paying homage to this orientation, what I am seeing as the CEO of a digital agency, is a lot of pre-pandemic thinking.

The term “innovation” is thrown around more than any other term in this area of business, or possibly only second to “digital transformation”. But, how does it actually come to life at Phase2 and what benefit do our clients and employees derive from it? Phase2 views that innovation activities come from 2 primary sources: Grassroots and Directed.

Join Phase2 and Siteimprove as International Trade Administration's Doug Freeman (Director, Office of Digital Strategy and Engagement), Phase2's Ben Coit (VP), and Siteimprove's Brian Stewart (Sr. Enterprise Account Executive) discuss what to prioritize when looking to modernize your website and tech stack.