Pinterest is a visual discovery engine known for creativity and inspiration. The platform now has a staggering 175 million+ monthly visitors, and for the first time in 2016 more than half of those users were international. Working closely with the engineering and design teams at Pinterest, Phase2 architected a system to elevate their global brand and drive growth via a new suite of marketing, business, and community sites.
Ensuring that their digital marketing and partnership properties were responsive to unique global markets needs was more than a technical requirement, it was a business imperative. A combination of Drupal 8’s multi-lingual functionality and a custom Smartling integration enabled the first platform site, business.pinterest.com, to launch in 31 distinct languages.
CAPTURING NEW BUSINESS AND GROWING PARTNERSHIPS
The new business site is tightly connected to Pinterest’s Salesforce CRM, allowing the digital marketing team to capture new business opportunities and grow existing partnerships.
EMPOWERING EDITORS WITH FLEXIBILITY
Pinterest’s new design system uses modular, component based libraries that integrate seamlessly into their platform by building on Drupal 8’s flexible Paragraph system. This methodology not only speeds up the entire development cycle, but it also empowers content editors and designers to create new page layouts without reliance on the technical team!
READY TO MAKE AN IMPACT?
Whether you are looking to transform your organization, disrupt an industry, or simply be part of our team - we’d love to hear from you.