Powering the Digital Experience for Whole-person Health
Unifying the Digital Experience
With more than 50 hospital campuses in nine states, Adventist Health System was one of the largest provider networks in the U.S. But with several independently branded hospitals and hundreds of different online experiences under the parent system, Adventist had an identity problem.
To become a nationally recognized health leader, they needed to unify under a new brand and a single digital destination. In early 2019, as Adventist Health system became AdventHealth, we went live with the new AdventHealth.com platform; bringing 1,200 facilities, 796 websites, and multiple physician search and booking systems into a single, seamless digital front door.
A Consumer-first Philosophy
AdventHealth’s new platform was designed to put the consumer first. From appointment booking to billing, AdventHealth and Phase2 worked together to create an industry-leading tech stack and website platform.
Above all, consumers want to find the right physician and book an appointment when and where it’s convenient for them. AdventHealth and Phase2 reworked the existing physician search for more relevant results, and introduced real-time appointment availability and booking to ease the healthcare journey.
With more than 80,000 caregivers across the country, the system had to be flexible enough to work for all providers and locations under the AdventHealth brand. From Kansas City to Tampa, consumers now have a consistent yet highly customizable search experience where they can find providers and physicians based on a number of filter criteria.
In addition, it was crucial that each component of the new search and booking system integrate and share data, giving AdventHealth’s digital team the ability to track consumers as they moved from physician search, to website landing pages, and through to booking, allowing them to track and optimize the journey and continuously enhance platform performance.
Empowering Marketing and Care Teams
Empowering AdventHealth’s marketing and patient care teams for continued success was a high priority. Throughout the initiative, we asked one simple question: “How do we empower AdventHealth’s digital teams, and get technology out of the way?”
For starters, we created a component-based design system, giving AdventHealth’s marketing team a library of on-brand elements to create new pages and sites quickly and easily. This unified marketing toolset gave them the ability to handle everything from simple site modifications to full microsite builds and custom landing pages, while leveraging the global design system to ensure a consistent experience.
The team now has the freedom to work independent of developers, building and launching microsites in a matter of weeks, rather than the many months it took previously.
Whole-Person Healthcare, Close to Home
AdventHealth believes in measuring health in terms of the whole person—body, mind, and spirit. Through its vast, integrated network of health services, AdventHealth provides world-class expertise in primary and specialty care, urgent care, imaging, rehabilitation, home care and more—in neighborhoods across the nation.
AdventHealth caregivers embody the skill and compassion to heal and are forever committed to whole-person health.
Michigan Medicine
