Using Customer Data to Uncover Audience Insights

More than ever, marketers are feeling the pressure to demonstrate the value of their customer outreach, in part because of tightening marketing budgets. Marketers are drinking from a firehose of customer data, coming from a host of disparate, often disconnected systems. Customers expect a personalized experience and the C-Suite demands results. Squeezed from all sides, marketers need a strategy to wring real value out of their customer data.

Join Phase2 Director, Data & Insights Jason Hamrick to learn how to take control of your audience data and use it to connect your digital engagement strategy to business outcomes.

What you’ll learn:

• The challenge posed to digital marketers by customer data
• How to derive audience insights via customer data
• How to find the confluence between your audience needs and your organizational goals
• How to use the Digital Measurement Model to determine if your digital strategy is meeting those needs and goals