The Become Innovation Index, a partnership of Mastercard and Harvard Business Review (HBR) Analytic Services, is an annual report of findings on innovation best practices from a survey of business executives and consumers around the globe.
There is an up-and-coming generation of individuals wielding tremendous spending power who have concrete needs from financial services providers. Is your organization ready to attract, serve, and retain them?
Join Phase2 and Webster Bank as they dig into what it means to achieve consumer connection in banking. Reimagining digital platforms to enable personalization, promote flexibility and scalability, and provide a consistent experience through every channel is essential to success.
Webster Bank partnered with Phase2 to help create a customer-focused, empathetic digital experience that acknowledged visitors and met them where they are in their lives and buying journey.
Customers don’t care about what you think about your brand. They care about what you can do for them. They care about the ease, speed, and efficiency that you do it—and how it contributes to larger, more meaningful experiences.
When it comes to breaking through the noise and effectively engaging your customers, data is king. And for banks, especially, the information gleaned is incredibly valuable.
Understanding the journey, from initial contact through a long lifecycle, identifying and addressing needs, being intentional about how you make your customers feel, using myriad touchpoints and multifaceted mechanisms - is complicated.
From insurance to retail banking, financial firms are making investments in digital transformation, but most are moving too slowly and lack the digital IQ and culture to make significant internal improvements quickly.