Consumer Brands
The success of your company is determined as much by the experience a customer receives as the actual product you’re selling. But what makes a “connected experience” and why is it vital to deliver one?
Phase2, in conjunction with Atmos Energy’s branding agency, created the new “ESG” site (an Investor Relations term for environmental, social and corporate governance) so that investors will have an intuitive, beautifully branded destination that feels like it was designed specifically for them.
WW (formerly Weight Watchers) and Phase2 have worked collaboratively to build a platform that allows WW to seamlessly manage, localize, and personalize content and membership pricing across the globe.
nVent set out with Phase2 to consolidate the brands onto one digital content platform using Acquia’s Site Cloud Factory. This undertaking became known internally as the One nVent Initiative. The new platform, built on a single codebase, provides consistency in user and content editor experiences across each of their brands.
As Johnson & Johnson was looking to define a multisite Drupal system that would support 400+ sites, they engaged Phase2 to provide strategic architecture advice, outline a platform implementation roadmap, and oversee its execution.
Phase2 combined a lightning fast React frontend with an AI-driven natural language processing (NLP) system to pull search results directly from the Drupal. The combination of Drupal, React, and NLP dares Pinners to “Ask Us Anything”, surfacing relevant answers and related topics before they’ve even finished typing.
Workday teamed up with Phase2 to create an inspiring, interactive community platform that supports, educates, and empowers their customers through collaboration with peers and partners.
Domino’s Pizza has deliberately refused to fix their website for accessibility. They’ve even gone as far as (costly) litigation by petitioning the US Supreme Court, alleging that the Americans with Disabilities Act (ADA) Title III Amendment does not apply to websites or mobile applications.