Join us for a webinar by Freshpaint and Phase2:
Balancing Compliance and Performance
NAVIGATING HEALTHCARE MARKETING
May 21, 2024 | 1:00 PM ET
Healthcare marketers face a challenge: balancing high-performance marketing with compliance to HIPAA and OCR’s latest guidance. While marketing demands ample data, HIPAA and OCR regulations limit data sharing. This dilemma often forces marketers to prioritize either compliance or marketing effectiveness.
However, marketers can achieve both compliance and marketing success by adopting an approach that prioritizes data governance and regulatory adherence.
Join Freshpaint and Phase2 as our experts showcase how organizations can effectively navigate OCR’s guidance while executing high-performance marketing campaigns securely and responsibly.
Register
You'll learn:
- The key components of OCR’s latest guidance regarding the use of online tracking technologies and analytics proxies
- Strategies for implementing a tangible data infrastructure plan that aligns with HIPAA compliance requirements
- Actionable approaches for healthcare marketers to effectively utilize popular marketing platforms like GA4, Meta Ads, and Google Ads while ensuring compliance with HIPAA regulations
SPEAKERS
Ray Mina
VP of Marketing, Freshpaint
Jess Morales
Lead Digital Analyst, Phase2