Our client handles over 70 billion transactions annually.
As a backbone of the global economy, a key part of their business is helping other businesses and organizations make sense of all that information with advice, products, and services that give their clients an edge in real-time, data-driven decision making.
With the power of personalization, Phase2 is helping them identify and talk to key targets on their terms.
PERSONALIZATION-READY WEB DESIGN
The first stage was to design and build a personalization-ready website; A sleek, responsive, Drupal 8-based platform that uses a modular, component-based pattern library as the front-end.
FROM ONE-TO-MANY TO ONE-ON-ONE
Capitalizing on the site’s modular design, we then leveraged Acquia Lift, Salesforce, Pardot and other 1st and 3rd party data tools to personalize the experience and turbocharge customer acquisition.
Using a segmentation strategy and content replacement, the site is configured to serve a personalized homepage, CTA’s, and other elements based on users that are recognized from a list of high-value target accounts. For users outside of the Tier 1 target list, the site can use first and third-party data to recognize an industry of best fit and tailor the content and navigation path accordingly.
Our client now has the flexibility to easily create a personalized customer experience in any area of the site without the need for developer support.
THE ROAD AHEAD
Phase2 continues to work with our client on personalization, road mapping, martech recommendations, web design, systems integration, data visualization, development for their digital channels, and an attribution strategy for their lead generation, marketing, and sales teams.
Throughout, our goals remain the same:
Empower the team with accurate reporting and attributable sales data
Maximize lead generation from their digital experience with design, UX, and personalization technologies and strategies
READY TO MAKE AN IMPACT?
Whether you are looking to transform your organization, disrupt an industry, or simply be part of our team - we’d love to hear from you.