Johnson & Johnson touches more than a billion lives every day through its healthcare products and services.
Creating an online identity for some of the world’s most recognizable brands - brands like Listerine, Johnson’s Baby, and Clean and Clear - is no small task. Content editors must quickly react to shifting consumer demands, updating brand messaging, and strategic product marketing campaigns.
Phase2 came on board to provide strategic advice, outline a solution roadmap, and oversee its implementation.
Phase2’s work standardized the content creation process, significantly reducing the cost of building and maintaining J&J brand websites. The diminished need for technical resources resulted in an additional and significant decrease in cost.
PAGE BUILDER: FLEXIBLE AND EASY-TO-USE
Page Builder is an editorial time-saver for creating flexible structured content and layouts. Page Builder’s simple interface lets content editors build sophisticated landing pages in real time, exactly as they see fit - without developer help. Content editors can create their own arrangement of content through “slices" -- reusable building blocks that editors can drag and drop to achieve their desired layouts.