Legendary Premier League soccer club Arsenal FC wanted a digital experience that truly connected with their growing global fanbase.
The end result, a Webby Award-winning fan engagement platform, serves personalized content, email notifications, and offers, while also delivering a completely revamped and customizable match day experience.
The platform continues to deliver results:
15% year-on-year growth in digital memberships
34% of fans are now watching Arsenal-owned video content
4-second improvement for average page load
150,000 page views per month for newly introduced season ticket holder section
17% increase in site users
21% increase in Arsenal Direct (retail) sales
INCREASING ONLINE REVENUE
On the backend, MS Dynamics 365 is collecting key information on memberships, ticket activity, and event registration, while integration with a Hybris e-commerce suite also surfaces retail trends to boost online sales, making the site a growing revenue stream for the club.
Elsewhere, a new Gigya powered single-sign-on feature ensures easy and seamless user authentication across devices, moving the club away from a legacy membership system and drastically improving the user experience.
CUSTOMER DATA PROFILING WITH DRUPAL 8
By combining Drupal 8 with a number of personalization tools and other systems to produce a scalable Customer Data Profile, the new Aresnal.com can now deliver an unparalleled and contextual fan experience.
On match days, the site seamlessly switches to a minute-by-minute 'commentary mode', shifting the design and UX to focus attention on live games. With the new match day feature, editors can easily embed near real-time social media content, videos, and images giving Arsenal fans the next best thing to actually being in the stadium.
READY TO MAKE AN IMPACT?
Whether you are looking to transform your organization, disrupt an industry, or simply be part of our team - we’d love to hear from you.