Legendary Premier League soccer club Arsenal FC wanted a digital experience that truly connected with their growing global fanbase. Arsenal FC had three primary goals: Deliver an unparalleled and contextual fan experience, make life easy for their content and media teams, and integrate backend systems to develop a scalable customer data profile framework.
The end result, a Webby Award-winning fan engagement platform, serves personalized content, email notifications, and offers, while also delivering a completely revamped and customizable match day experience.
On the backend, MS Dynamics 365 is collecting key information on memberships, ticket activity, and event registration, while integration with a Hybris e-commerce suite also surfaces retail trends to boost online sales, making the site a growing revenue stream for the club.
Elsewhere, a new Gigya powered single-sign-on feature ensures easy and seamless user authentication across devices, moving the club away from a legacy membership system and drastically improving the user experience.
By combining Drupal 8 with a number of personalization tools and other systems to produce a scalable Customer Data Profile, the new Aresnal.com can now deliver an unparalleled and contextual fan experience.
On match days, the site seamlessly switches to a minute-by-minute 'commentary mode', shifting the design and UX to focus attention on live games. With the new match day feature, editors can easily embed near real-time social media content, videos, and images giving Arsenal fans the next best thing to actually being in the stadium.