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Writing On-Brand, Effective And Accessible Content
March 19, 2020 |
Remote video URL

If you're like many organizations, your brand guidelines focus heavily on your visual brand language, but voice guidelines are equally important in creating a consistent and distinct on-brand experience, reinforcing your values, mission or purpose.

So how can you develop and apply a brand voice while also leveraging plain language and accessibility best practices?

In this webinar, Phase2 Director, Communications & Content Cara Lemieux will outline how to ensure the content you're writing is positioned for maximum impact on your audience and teach you how to shift your focus from what you want to say to what your audience needs.

What you'll learn:

  • How to develop a brand voice from your existing brand foundation
  • What plain language best practices are and how they can quickly improve your existing content
  • How to apply accessibility best practices to your content so it meets the needs of all users
Webinar

From Fortune 500 giants to family-owned businesses, Chris specializes in helping companies thrive, maximize ROI from marketing budgets, and nurture a company culture that breeds success. In his role as Director of Marketing at Phase2, Chris brings 15+ years of experience leading B2C and B2B marketing campaigns and building inside sales teams.

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