Writing On-Brand, Effective and Accessible Content

Chris Jorgenson | Director, Strategic Partnerships

Cara Lemieux | Director, Communications & Content

March 19, 2020

If you're like many organizations, your brand guidelines focus heavily on your visual brand language, but voice guidelines are equally important in creating a consistent and distinct on-brand experience, reinforcing your values, mission or purpose.

So how can you develop and apply a brand voice while also leveraging plain language and accessibility best practices?

In this webinar, Phase2 Director, Communications & Content Cara Lemieux will outline how to ensure the content you're writing is positioned for maximum impact on your audience and teach you how to shift your focus from what you want to say to what your audience needs.

What you'll learn:

  • How to develop a brand voice from your existing brand foundation
  • What plain language best practices are and how they can quickly improve your existing content
  • How to apply accessibility best practices to your content so it meets the needs of all users
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