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Personalization & An Experimentation Mindset

Chris Jorgenson | Director, Strategic Partnerships

Annie Stone | Director of Marketing Services

April 16, 2020

Remote video URL

How can you ensure that your personalization strategy will truly impact your customers and your business goals?

Marketers are feeling the pressure to get a personalization program started but simultaneously feel paralyzed by the lack of resources or data needed to formulate a strategy. Starting with simple tests, and building your personalization strategy as an iterative series of experiments, can jumpstart your personalization program with a solid foundation of data-driven strategy.

Join Phase2 Strategist Annie Stone to learn why an experimentation mindset is crucial for a successful personalization program and how to inject this mindset throughout your strategy development and implementation.

What you’ll learn:

  • Why Personalization should start with data-driven testing
  • How to gain organizational buy-in and nurture a culture of experimentation
  • How to formulate and test an impactful hypothesis
  • How to ensure your personalization strategy will make an impact on your business goals

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