Our Tips And Tricks For Designing The Best Content Publishing Workflow

Sara Olson, Marketing Analyst
Posted

Someone told me recently that the amount of material in one Sunday edition of the New York Times contains more information than the average person in the 19th century would be exposed to in his or her lifetime. That's a ridiculous amount of content published on the web daily. Combine the large volume of information with the pressure to create not just good but great quality content, and the task of maintaining the process of content publishing becomes a tricky one. If we don't have a process architected for publishing content, content strategy fails.

At Phase2 we build large content management systems for our clients.  These systems are often built for large organizations with multiple content teams and departments.  An effective publishing workflow will help content editors coordinate the various tasks of publishing content, from draft to review to posting content publicly.  Here is a collection of resources to help you define your own content workflow system.

Keep Content Strategy In Mind

Your content strategy should always define your content publishing workflow.  Here are some great blog posts to get you acquainted with content strategy and designing a content workflow with your specific organization's content processes in mind:

Consider The Content Administrator

The next step in creating a content publishing workflow is to consider your content editors and administrators. Ask yourself how they can use this system most effectively.  These are the people who will be using this system on the day to day basis, and really need to embrace the workflow in order for it to be successful.  Here are some great posts about considerations for the content administrator:

Build The Needed Functionality

Once a content strategy is established and the content administrator's needs have been considered, there are many different technical strategies to architect a content publishing workflow within your CMS.  Here are a few strategies that we have taken:

Real World Examples:

Check out these examples of workflow systems that we have developed with our clients:

Given today's 24/7 news cycle, it is more critical than ever that content managers be empowered to execute on their goals. Taking the time to design the workflow based on your organization and its content will reap huge benefits for your content team and the content itself (and therefore your site’s visitors).  When the system is streamlined, it will be that much easier to produce large quantity, and high quality content that stands out from the ever-flowing stream of information. Happy Content Publishing! 

 

Sara Olson

Marketing Analyst