Government websites face specific challenges when it comes to engaging their users, including diverse audiences, heavy content requirements, and, often, sluggish communication between departments which impacts site efficiency. These challenges can be eased with innovative design and UX practices.
The Department of Energy (DOE) has always positioned themselves as a leader in digital government, creating digital experiences that compete with their commercial counterparts. Recently, the DOE teamed up with Phase2 and HUGE to improve user experience and editorial efficiency by implementing the latest innovative strategies to attract and engage digital audiences during a refresh of their Drupal website, Energy.gov.
Here is some insight into the design and UX best practices the DOE incorporated that can help you better engage your digital audiences.
Boost Content Efficiency with Flexible Design and Drupal
Your content editors should be the drivers of your site.
When visitors enter government websites they want timely and relevant content and easy navigation to the answers they need. That means if your content editors are waiting on developers to publish content, your users are going to have a bad time wading through outdated or irrelevant content.
The DOE empowered their content editors by leveraging the Drupal Paragraphs module. Paragraphs includes flexible page layouts and incorporates a module approach. With this design, content editors no longer require developer assistance to build pages. Instead they work in flexible blocks of content that are simple to update and rearrange, allowing for smarter information architecture.
Consider Consumer UX Strategies
Consumer UX and design strategies are a rare find on government websites, but they are slowly becoming more widespread.
While it may seem irrelevant to point out that consumer expectations have changed dramatically over the past few years in this government-focused blog, the truth is that constituents are also consumers. And those consumer expectations are migrating to the government space.
Some successful consumer strategies that the DOE implemented include adding rich media capabilities that provide visitors with engaging imagery, video and other multimedia content, and improving mobile experiences so constituents can access vital information anywhere and everywhere.
These consumer strategies can greatly improve your constituents’ experience on your website, and ultimately establish a positive digital rapport between citizens and government.
Develop a Consistent User Experience
Since government agencies are large, it can be very difficult to ensure that users who visit various departments have a consistent experience. But consistency in digital experience is becoming increasingly important for government agencies.
Why? Because consistent UX isn’t just for consumer brands anymore. Embracing a user-centric approach can improve transparency, make interacting with government agencies easier for people, improve department efficiencies, and even save government agencies money.
Drupal’s Paragraphs module allows the numerous offices and departments at the DOE to have flexible editorial features and preferences while keeping high level branding and UX consistent across all platform sites.
Don’t Neglect Accessibility
The information offered on government websites should be accessible to anyone and everyone.
By 2020, the elderly will outnumber those over the age of 5, and Baby Boomers will make up 15% of our population. Government agencies and departments can’t afford to ignore the growing need of its constituents for accessible digital platforms.
To help the DOE comply with accessibility best practices, Phase2 made Alt text a required field and encouraged proper captioning and titling. This not only ensures that the DOE is accessibility compliant, it also improves UX and organic site traffic as visitors are drawn by robust media.
If you would like to learn more about accessibility for government, check out our definitive guide to the alt-text field.
By implementing these design and UX best practices you can stay ahead of the government game, boost your agency’s efficiency, and build a better relationship with your constituents. If you’re looking for more government website best practices, check out this blog on the top three content strategy tips for government.