Arsenal Football Club is a London-based club that plays in the Premier League, the top flight of English football. The website not only provides a source of club information and news; it also directs fans to its various online retail stores and helps Arsenal to engage and acquire new partners.
Arsenal Football Club digital experience project details
Arsenal.com and its sister sites were developed without mobile users in mind and, with a dated system in place for sharing new content, Arsenal was missing opportunities to improve fan engagement and create the exceptional experience they deserve. We partnered with Inviqa to create a new Drupal 8 platform that would allow Arsenal to exceed their fans expectations.
A highlight of the site is the revamped matchday experience which has a robust minute-by-minute commentary that allows editors to embed social media and images. The platform was designed for the future and is set up to enable the team at Arsenal to implement geo-targeting and personalization and gives them the ability to iterate quickly and add new features as needed.