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Arsenal Football Club Digital Experience Nominated for a Webby Award
April 6, 2018 |

We are thrilled to be nominated for a highly sought after Webby Award  for the work we did with our great partners at Inviqa on the Arsenal Football Club digital experience.

Arsenal Football Club is a London-based club that plays in the Premier League, the top flight of English football. The website not only provides a source of club information and news; it also directs fans to its various online retail stores and helps Arsenal to engage and acquire new partners. 

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arsenal homepage screenshot

Arsenal Football Club digital experience project details

Arsenal.com and its sister sites were developed without mobile users in mind and, with a dated system in place for sharing new content, Arsenal was missing opportunities to improve fan engagement and create the exceptional experience they deserve. We partnered with Inviqa to create a new Drupal 8 platform that would allow Arsenal to exceed their fans expectations.

A highlight of the site is the revamped matchday experience which has a robust minute-by-minute commentary that allows editors to embed social media and images. The platform was designed for the future and is set up to enable the team at Arsenal to implement geo-targeting and personalization and gives them the ability to iterate quickly and add new features as needed.

Customer Experience

Cara’s experience in the field of communications is diverse and includes broadcast, digital, agency, and B2B, with industry expertise in healthcare, non-profit, tech, finance, parenting, and women's spaces. The thread that ties her work together is the belief that effective communication and engaging storytelling can solve problems, achieve business goals, and even change the world. 
 

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