Amazing Design Through Empathy

David Spira, Product Strategist
#Design | Posted

What can web designers learn from design of a timepiece for the blind?

 

The difference between a good product and an amazing one boils down to one thing: Empathy. Developing an understanding of your users that is so deep that you can feel what they feel enables you to design products and experiences that will truly resonate with your users.

Through illustrative and entertaining examples, I will take you on a tour of the the highs that are achievable through empathic design, and some of the depths that designers sink to when they design without empathy. You'll learn how to activate the empathy that is already within you, and how you can use that power to improve all aspects of your product design, from requirements gathering to user research, and everything in between.

Update:

Check out my more recent slides on designing with Empathy for the United Nation's Humanitarian ID project.

or

Check out Tim Cosgroves presentation on Empathy for Idiots.

Join me for my presentations on this topic this week:

 

Drupal Capital Camp & Gov’t Days

Wednesday, July 30 from 11:15AM - Noon in room F1/F2

Design4Drupal Boston 2014

Saturday, August 2 from 3:30 - 4:30pm in room 141

David Spira

Product Strategist