RAREplanet.org

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    • RARE’s mission is to conserve imperiled species and ecosystems around the world by training and supporting leaders from the world’s top environmental organizations, local grassroots groups, and governments.

    The heart of RARE's work lies in the "Pride Campaigns". RARE's mission benefits from a website which showcases these campaigns through making it easy to "Connect" with Campaign experts, to "Contribute" to current initiatives, and to Experience" RARE's projects around the world, in order to swiftly get people involved and collaborating in a campaign. However, in the previous website, the campaigns were buried deep within the site's navigation.

    Drupal | Online Publishing | Open Source | Public Policy | Architecture Consulting | Online Communities | Advocacy

    What We Did

    RARE needed to improve the Information Architecture of it's previous site. And, the old site was hampered by poorly implemented custom modules and modified core drupal code. Phase2 was able to rectify the situation by revamping the IA, site navigation components, content structure and streamlining the UI in order to create a more efficient site. The site was further enhanced by a clean and aesthetically pleasing design provided by Phase2.

    In the new website, users can browse campaigns by regions, species, threats, and partners by clicking visually appealing graphics which act as filters from the home page. One level deeper into the site, user can filter campaigns via a dropdown menu. Campaigns also appear geographically by employing Google Maps.

    In addition to serving as a marketing brochure to interested visitors, the website creates an environment that facilities individual involvement and community building. The user is able to "follow" a campaign, campaign member, or a group. This information is then easily stored on the cloud for future reference by the user.

    RARE has a successful track record in promoting biodiversity conservation in more than 50 countries, so it is important the website communicates in multiple languages. The site currently supports four languages, and Phase2 installed the Google translate widget which allows users to translate their content into over 50 languages.

    Features

    • Information Architecture Consulting
    • Multiple Language Support
    • UI Streamlining
    • Online Communities