Web Strategy

Phase2 guides clients with a practical, hands on approach to developing web applications

An organization's online strategy and use of web technology can impact every aspect of success. Our team of web experts has the depth and breadth of experience to help determine if you are making the best use of web technology opportunities. Our strategists know how to apply technology and business acumen to discover your needs. We come up with smart ideas, apply them using proven best practices and past implementations and then point your web strategy in the right direction.
Engagements that Phase2 conduct include the following:

  • develop a site marketing plan
  • create requirements or mockups of a new system
  • create Information Architecture plans for a new site
  • position your site for the right target audiences
  • develop a content syndication/sharing strategy
  • recommend Search Engine Optmization (SEO) strategies and technical approaches
  • audit a site or web application for usability, functionality, or security purposes
  • analyze web traffic and determine usage patterns and anti-patterns
  • teach you how to increase conversion rates and traffic for websites

solutions

  • Publishers are being asked to do more with less while also competing with the myriad of new ... more

    Healthcare IT News

  • Industry-leading, Drupal-based solutions for publishers, non-profits, associations, and ... more

    United Nations World Food Programme (WFP.org)

  • The recent social networking phenonemon has given way to the emergence of a new model of ... more

    CSO Roundtable

  • Large organizations are sharing their data with the public through the use of APIs (application ... more

    Avue Career Network

  • Semantic Web technology can help answer a question when you don’t know what to ask ... more

    Calais for Drupal

  • Phase2 has extensive experience handling custom workflow on the ... more

    Inter-American Investment Corporation