It’s a difficult time in the media business – jobs are being cut and ad revenue is down. Publishers who were not quick to adopt new technologies in the past may now be scrambling to build or integrate systems that are highly functional. But while the landscape is changing, the news business is not going away and we know that the online presence of publishers is more important than ever.
Publishers are being asked to do more with less while also competing with the myriad of new content sources and voices online. At the same time, the content management systems of many sites are proving inadequate for new features and audience demands. With news technology demands high and budgets low, open source software solutions make sense now more than ever.
Thus, what publishers need is a platform that has easy to use, powerful and relavent tools to monetize their content.
