Robin Hood is the largest poverty-fighting organization in New York City, providing funding and support for both long-term initiatives and disaster response throughout the tri-state area. To carry out its mission, Robin Hood requires a platform that is powerful, flexible, and easy for its editors to use.
Enhanced Audience Engagement
Robin Hood’s new site takes full advantage of today’s audience engagement tools. The site is tightly integrated with social media such as Twitter, Instagram, and Tumblr, automatically drawing content from these sources and eliminating the need for dual entry.
Additionally, the site and its interactions are friendly to mobile devices like smartphones and tablets. With Javascript-based interactions (no Flash!), the site is friendly to the major mobile platforms, including iOS.
Content Presentation Power Tools
Editors at Robin Hood need to respond to current events as quickly as the organization does. With Drupal’s Template Field module, they can control how a given piece of content is displayed by simply choosing a template–no developer required. This means editors can quickly and efficiently launch new pages to draw attention to time-sensitive efforts.
Why is this so cool? Check out our case study.
Facts and data are also easily and automatically transformed into appealing visuals with the Javascript-based Raphael package. Mouseover effects encourage visitors to stay and explore Robin Hood’s work in NYC.
Smooth and Secure System Integrations
Far from existing in a vacuum, Robin Hood’s Drupal platform integrates smoothly with its existing third-party systems, including payment processing and SugarCRM. The integration includes secure transmission of data and communication between a mix of cloud-based and dedicated hosting environments.
Infrastructure Management Tools
Configuring, maintaining, and replicating server environments can eat up substantial resources. By provisioning the servers with configuration management tool Puppet, Robin Hood can easily keep configurations consistent and even automate the deployment of configuration changes using Jenkins. This powerful combo saves Robin Hood oodles of time in maintaining and growing its system.
Result:
Robin Hood’s updated site gives it the tools it needs to engage today’s audience and ensure that its technology can keep up with its mission. With social media integration, fun data interactions, easy and effective editor tools, and an architecture made to grow, Robin Hood’s website is now poised to evolve with the organization for quite some time.
