Dave:
We’ve all been to a website that’s overrun with advertising. Performance on these tends to be abysmal -- the slow loading time is mostly thanks to all those jumping, flashing, talking, moving, animated sidebars, headers, footers, and mid-page graphics screaming for our attention.
Mike:
For years, publishers have been moving in droves from high cost, proprietary or hand-built CMS systems to open source. Lately, it's been happing at an extraordinary rate. Their frustration with deploying flexible, revenue-driven products to their bloated and rigid CMS platforms has finally reached a tipping point. Drupal is now filling a gap in the publishing industry that is undeniable.
Mike:
I get asked a lot by my clients and colleagues about integrating online ads in a CMS. It's one of those "it depends" type of questions that generally ends up taking a full cup of coffee to explain. Full disclosure, online marketing and advertising specifically as it relates to business revenue goals, isn't exactly my trade. What I can offer, though, are real implementation strategies for building popular online ad serving techniques into a working content managed website.
Tiffany:
As media companies continue to worry about how to make money, some are getting into the advertising business. Read the article from AP
Dave:
Google has made a fortune on providing simple solutions to a variety of problems – not the least of which includes no-brainer contextual advertising. But how effective is it, really?
