GoZero Calculator Previews at Sundance Festival
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Phase2 helped design a Carbon Footprint calculator for the Conservation Fund's Go Zero Campaign being featured and sponsored by Delta Airlines at this year's Sundance Festival.
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 Case Study: PLAYERS INC
Client Overview
Founded by the NFLPA in 1994, PLAYERS INC creates and develops marketing opportunities for current and former NFL players. Representing over 1,800 active and 3,000 retired NFL players, PLAYERS INC "takes the helmets off the players," giving fans the opportunity to see the players' personalities and talents off the field. PLAYERS INC is involved in licensed merchandise programs, corporate sponsorships and promotions, special events, music and video recordings, as well as television, radio and Internet. PLAYERS INC schedules more than 2,500 NFL player appearances each year.
Challenge
PLAYERS INC required a system that would support the needs of the Licensing and Player Marketing departments, and perform the following functions: manage licensing agreements and individual marketing deals between players, PLAYERS INC, and licensing companies; track invoicing and payments between companies; and streamline the sales reporting process between PLAYERS INC and its licensees.
The company's existing system included a client-server based system that failed to fully satisfy the Department's requirements, and included spreadsheet and word processing documents that were editable by only one person at a time. As the business needs of the Department evolved, the system structure was incapable of handling additional requirements. Subsequently, the system became inefficient at solving even the most basic tasks of its user base.
Solution
After careful analysis and business process validation, Phase2 worked with PLAYERS INC to design and develop a web-based workflow system that provides enhanced agreement management and payment tracking throughout the organization. The new system manages the submission and approval of sales reports via a secure web portal and integrates with the internal PLAYERS INC system. Legacy data was converted and cleansed to enable re-use and integration with NFLPA's web-based enterprise system.
Value Proposition
Because of Phase2, PLAYERS INC now benefits from:
- Standards and procedures to ensure data integrity,
- User-friendly system that increases staff productivity and integrates with the Enterprise system,
- Comprehensive executive reporting,
- Extensible and modular system that supports future business evolution,
- Enhanced information sharing across the organization,
- External tasking of sales reporting to licensees.
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