Phase2 Technology - Case Study

Web Applications

Content Management

E-Commerce

Portals & Websites

Membership Management

Data Management

Application Management

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Case Study: NFL Players Association

Client Overview

NFLPA is the officially recognized union for NFL players. It represents players in matters concerning wages, hours and working conditions and protects their rights. The NFLPA assures that terms of the Collective Bargaining Agreement - a legally binding relationship between workers and owners-with the National Football League are met. It negotiates and monitors retirement and insurance benefits. It provides other membership services and activities, provides assistance to charitable and community organizations, and enhances and defends the image of players and their profession on and off the playing field. The NFLPA is a member of the AFL-CIO.

Challenge

Issue #1: The NFLPA previously had an antiquated, client-server solution, in place to manage the day-to-day functions of the organization. The application’s technical architecture rendered it incapable of handling NFLPA’s evolving business needs and subsequently became inefficient at solving even some of the most basic tasks of its user base. A new system was required that would enable membership management, player licensing, and salary cap computation. The system's directive was to support the needs of all departments to share information throughout NFLPA.

Issue #2: NFLPA required an authenticated area on their website that enabled secure communication with its members including players, agents, coaches, financial advisors and also the media. Since such data was stored in the internal AMS system, the ability was needed to seamlessly manage and transfer confidential information into and out of the organization’s databases.

Solution

Given the unique needs of the organization, the decision was made create a wholly new, custom system to handle their business processes. Since retaining all the legacy data was of the utmost importance for this project, special attention was given to data cleansing, data migration, and a relational database design structure. Using the latest open standards technology, Phase2 created a web-based enterprise system for NFLPA. To handle each department's diverse requirements, we identified and built the following four integrated modules:

Contact management module - designed to track and manage membership information for players, retired players, agents, coaches and other business contacts.
Licensing and financial module - built to manage financial interactions with players and licensees with integration into their corporate accounting software package.
Salary cap module - designed to calculate salary cap contributions, store contract information, execute league transactions, run reports for agents and track player activity.
Reporting module - built to facilitate ad hoc query capability and integrate with the association's website.

In regards to the website member communication requirement, Phase2 continued the evolution of NFLPA's enterprise web solution by implementing a web portal and data integration mechanism that synchronizes data between the internal and external systems.

The resulting, overall enterprise web-based, business solution enables NFLPA staff to manage member data with ease, access the system from virtually anywhere they have secure Internet access, and populate the web portal with current data for their members to access.

Value Proposition

Because of Phase2, NFLPA now benefits from:

Higher level of staff productivity due to an easy-to-use business application,
Extensible and modular system that supports future business evolution,
Enhanced information sharing across departments and systems,
Distributed access via a secure, web-based application, both internally for the business system and externally via the web portal,
Ability to increase dues payments based on a higher level of online information offerings and staff responsiveness to member requests.