Pinterest

Harnessing Global Growth

An International Phenomenon

Pinterest is a visual discovery engine known for creativity and inspiration. The platform now has a staggering 175 million+ monthly visitors, and for the first time in 2016 more than half of those users were international. Working closely with the engineering and design teams at Pinterest, Phase2 architected a system to elevate their global brand and drive growth via a new suite of marketing, business, and community sites.

Key Services

  • Digital Strategy
  • Technical Architecture
  • Design System
  • Implementation

Internationalization

Ensuring that their digital marketing and partnership properties were responsive to unique global markets needs was more than a technical requirement, it was a business imperative. A combination of Drupal 8’s multi-lingual functionality and a custom Smartling integration enabled the first platform site, business.pinterest.com, to launch in 31 distinct languages.
Mobile device showing the Pinterest website

Capturing New Business and Growing Partnerships

The new business site is tightly connected to Pinterest’s Salesforce CRM, allowing the digital marketing team to capture new business opportunities and grow existing partnerships.
Styles from the Pinterest website

Empowering Editors with Flexibility

Pinterest’s new design system uses modular, component based libraries that integrate seamlessly into their platform by building on Drupal 8’s flexible Paragraph system. This methodology not only speeds up the entire development cycle, but it also empowers content editors and designers to create new page layouts without reliance on the technical team!